The Tour de Tribute
This summer, Oakley lines up nothing less than a true Tour de Tribute in Paris. Most of all, to celebrate the sunglasses that kicked off a plastic neon revolution in 1984. Furthermore, to pay tribute to the nouveau urban cycle cult.
Around the Tour de France 2010, Paris will see a unique mixture of street avant-art and city sports performance.
Mark these dates!
- On June 26th 2010 from 7 pm to 11 pm, hard core bike shop Cyclope will be the finish line of the «Last Paris Race». For all fixiés, it is the place to be for the after party and the premiere of Le Lama’s film of «Rollin’ Paris».
- On July 1st 2010, Oakley hosts the next vernissage at L’imprimerie. Street artist Wu Yué will present his film interpretation of «Rollin’ Paris».
- Between July 3rd and July 23rd2010, Oakley and L’imprimerie invite you to a three-week-user-generated film project. We provide ten camera mounted fixie bikes. You grab a bike, make a film, and exhibit your version of «Rollin’ Paris».
- On July 23rd 2010, all filmers and riders are invited back to the finissage of «Rollin’ Paris».
Win a bike. Watch all films. Exhibit yourself.