June 2010
14 posts
Tour De Eyeshades at Cyclope.
Impressions at Cyclope.
The Last Paris Race at Cyclope.
The Last Paris Trick at Cyclope.
The Last Paris Race Video.
Out now. Again.
We are proud to announce that the iconic Eyeshades will make their next appearance as a super-limited edition of ten pieces only at
CYCLOPE – 104 RUE DE LA FOLIE MERICOURT 75001 PARIS
If you missed Eyeshades in the ‘80s – make sure you get a pair now!
Retail prices are €180 Non-Iridium, €200 Iridium.
After the race is before the party.
After the «The Last Paris Race» on Saturday, Oakley will host the official after-party at Cyclope. Mainly to celebrate all things fixie in style, but also to premiere Le Lama’s interpretation of «Rollin’ Paris». Check the flyer for all details. Be there.
Racin'.
This Saturday (as in tommorow), Oakley hosts «The Last Paris Race». Taking the race from starting point Palais De Tokyo at 6pm to the finish line at Cyclope, all competition-crazy fixiés are invited to ride the race du jour. Check the flyer for all details necessary.
Inscription is free, money and goodies included.
Out now.
A re-edition of the original Oakley Eyeshade will be available as a super-limited edition only. We are proud to announce that the iconic sunglasses will make their first appearence at a likewise iconic store:
COLETTE - 213 RUE SAINT-HONORÉ 75001 PARIS.
If you missed the Eyeshades in the ‘80s – make sure you get a pair now!
Retail prices are €180 Non-Iridium, €200 Iridium.
Building a Ride.
For «Rollin’ Paris», Oakley is mounting ten bikes with ten cameras.
We are taking the idea of free bike rental to a whole new level: from July 3rd until July 23rd, Oakley’s «Rollin’» will reside at L’imprimerie in Paris. Drop by and you don’t just get the chance to take a bike for a ride, but to film your ride. When you return the bike, we exhibit your film.
Grab a bike. Make a film. Exhibit.
Never blending in.
The one good thing about the 80’s is that they’re over. That’s what we believed in the 90’s. Turns out we were wrong. Leaving the Naughties behind, we suddenly find pride in the plastic neon revolution. Surprisingly, it didn’t start on a catwalk, it started on a bike.
In 1984, Oakley created the first sports sunglasses on the design principles of strength, function and style. They were bigger,...